NIKE Summer Olympic Summit
Nike held a 2012 Summer Olympics Innovation Summit, at the newly renovated Basketball City on Pier 36 in NYC, showcasing their latest developments for athletes competing in the world's biggest athletic competition. Olympic Gold Medalist Carl Lewis opened the "games" for the worlds most influential newspaper, magazine and digital journalists.
The stage was set for Nike CEO Mark Parker who introduced the crowd to the latest innovations in performance apparel and footwear including Nike Pro TurboSpeed, Nike Fly Knit and Nike Lunarlon footwear on the first day. After the initial introduction, key executives from Nike presented each of the innovations in detail with appearances from Olympic caliber athletes from their respective product categories.
TARGET "Party for Good"
The volunteer community came together in a big way to party for a cause at New York City's Basketball City on Pier 36. The 2010 National Conference on Volunteering and Service continued at Target's "Party For Good: Making Meals to Feed Young Minds." The night started out with a goal of providing 150,000 meals for New York City families, totaling around 4,000 meal kits each containing enough food to feed a family of four 3 meals for 3 days. The Food Bank For New York City is set to deliver these kits (created by volunteers at the event) to families in need and realize Target's mission of providing the nutrition necessary to ensure quality school performance. The Insider's Lara Spencer emceed the event, along with the likes of American Idol runner-up Katharine McPhee (above), celebrity chef Rocco DiSpirito and a bevy of Real Housewives.
Inside the converted basketball complex, assembly lines bordered the flashing red and white walls as mega-screens broadcast performances from the live stage. McPhee championed the importance of providing meals for children even when they are not in school and she vowed to continue to volunteer at a California Food Bank in the near future. Kelly Bensimon was moved by the cause as well and decided to add a feathered earring to her jewelry line (with proceeds going to the organization) after seeing, "the change in peoples eyes after eating" when volunteering at a food bank.
Bike Expo
Basketball City, at Pier 36, hosts Bike Expo New York - with 43,000+ visitors over 3 days it was the largest free bike expo in the country. Presented by Eastern Mountain Sports, the expo featured bicycle equipment, sportswear, food and other bike related equipment companies.
Volkswagen Beetle Reveal
This invitation-only media event revealed the new 2012 Volkswagen Beetle. In attendance was local and international press (over 300 attendees), as well as key Volkswagen executives including: Jonathan Browning, Volkswagen USA CEO, Luca de Meo, Head of Global Marketing and Klaus Bischoff, Chief Designer VW Global Brand. Guests enjoyed the sounds of DJ Pete Wentz while food and beverage was served throughout. The New York performance was streamed live, with highlights following on MTV networks around the world.
Billboard Summer Blowout Concert
Basketball City hosts Billboard's Summer Blowout Concert at Pier 36. Headlined by LMFAO, Grammy award artists Swiss Beatz and Estelle. The event was sponsored by Chevrolet, HP, Nivea, 7-Eleven and Pop Chips.
Bike New York Expo May 2013 PICTURES AND VIDEO COMING SOON
