Nike and Lebron James
In partnership with Nike and Lebron James, the all day festival, promoted LeBron James' documentary entitled "More Than a Game" and his new shoe (Lebron VII). The event was FREE and attended by thousands of kids from local community groups and various youth organizations.
Some of the featured areas included:
Basketball courts for games and clinics
Inter-active game stations by EA Sports
Various entertainers and DJ's
Food and drinks (Coca Cola)
Give-aways included Lebron James T-shirts, basketballs, hats and headbands
Projection screens showed clips and trailers from theupcoming movie with a forum hosted by Kenny Smith (retired NBA player and current TV analyst on TNT)
